Creating the perfect backdrop to showcase some of the finest forces in culture, Diageo India debuts its platform Walkers & Co. at the 76th Cannes Film Festival
BENGALURU, India, May 18, 2023 /PRNewswire/ — With the intent of enabling progressive creators, Walkers & Co., a platform that celebrates collective progress makes its debut at the 76th Cannes Film Festival. Testament to India’s Increasingly diverse and creative culture, Walkers & Co. makes this stride to create a deeper appreciation of modern Indian artistry across global boarders.
Defined by her walk, Manushi prides herself on using her platform to create space for conversations that effect positive change in communities. Resonating with the platform’s three tenants – co-creation, collaboration and communities, Manushi shall be walking the red carpet representing her journey in progress and the path of inspiration she creates.
Speaking on the association, Manushi Chhillar said, “I am honored to represent Walkers & Co at the Cannes Film Festival and to be part of a brand that is committed to supporting emerging talent from the creator community. As an artist, I know first-hand the importance of having a platform to showcase one’s work and to be heard on a global stage. I am excited to be part of a movement that is empowering the next generation of creative talent.”
Walkers & Co. shall also be taking modern Carnatic fusion icon Mahesh Raghvan to the prestigious film festival where he will be playing an intimate set for some of the finest artists from across the globe. Known for his unique sound and interesting collaborations, Raghvan along with his urbane outlook on Carnatic music are well poised to infuse the French riviera with a bold and distinctive melody.
Commenting on his debut, Raghvan said, “Walkers And Co is committed to supporting emerging talent from the creator community, and I am honored to represent the brand at Cannes. It is truly an amazing experience to witness some exciting talent and artists across the globe sharing insights and cultures with each other. My experience as an artist has taught me the value of having a platform for one’s work to be heard across the globe.”
Making all of this happen, Walkers & Co. is a platform created to inspire people to move forward and follow the untreaded paths with courage and confidence. Commenting on this momentous occasion, Shweta Jain, CBDO, Premium, Luxury, Reserve & Craft – India and South Asia, Diageo, said, “Walkers & Co. represents a community of proud walkers globally who are striding ahead in pursuit of leading a progressive generation of young trailblazers. The world needs inspirational stories of walkers who are focused on continuous disruption, leading the meaningful narrative of creativity, representation, inclusivity, and diversity. We feel excited to showcase the conscious tune of Walkers & Co at the Cannes Film Festival and motivate the global audience towards a celebrated and progressive world.”
Fuelled by the philosophy of “Keep Walking”, a rallying cry synonymous to constant evolution, Walkers & Co. celebrates those that take bold steps towards progress.
About Diageo India:
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo PLC. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray and Captain Morgan.
Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3145 employees, 47 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre.
Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com. Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.
Celebrating life, every day, everywhere.
About Walkers & Co.:
Walkers & Co. is a platform that celebrates those driven by self-belief, their identity, and with it, the interlinked idea of progress, both for themselves and the world. Such people are defined by their walk: the milestones, the journey, the resilience, the fluidity, and the learning & growth that comes with it. They are not lone rangers – in fact, the platform recognizes those who collaborate and work with partners, co-conspirators & ecosystems, thereby making a start, taking an action now, and enjoying being a story in progress, whether it is in the space of creativity, inclusion and diversity or sustainability.
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