Sun. Jul 21st, 2024

“Actor Romiit Raaj Proposes Lower Ticket Prices and Affordable Food to Boost Footfalls in Multiplexes”

Despite the success of several hit blockbusters, footfalls in theatres remain unpredictable. Actor Romiit Raaj, renowned for his roles in TV shows such as Shaka Laka Boom Boom, Maayka, Khichdi, and Kullfi Kumarr Bajewala, shares his insights on how the entertainment industry has transformed with the advent of OTT platforms.

In a candid discussion, Romiit Raaj acknowledges the changing preferences of today’s audience, who often choose to watch free content on OTT platforms or television from the comfort of their homes. This inclination towards convenience poses a challenge for multiplexes, where movie tickets and food prices are perceived to be exorbitant.

“People are reluctant to spend significant amounts of money every weekend to watch a film in theatres. The high prices of food and beverages in multiplexes, including selling popcorn for a hefty sum of 500 bucks, only add to the skepticism. The discerning nature of today’s generation, including kids, makes them view it as an unnecessary expenditure,” explains the actor.

While Romiit Raaj admits to enjoying the larger-than-life experience of watching films like “Pathaan” and “Mission Impossible” in theatres due to his fandom of Shah Rukh Khan and Tom Cruise, he recognizes the need for change to attract more moviegoers.

“To revive footfalls in theatres, it is essential to make the cinema experience more accessible and appealing. One way to achieve this is by significantly lowering ticket prices, perhaps to the range of 100 bucks or even lower. Additionally, offering affordable food and beverages would create a better value proposition for movie enthusiasts,” suggests Romiit.

By adopting this approach, multiplexes can enhance their competitive edge and entice audiences back to the big screen. Romiit Raaj highlights the importance of adapting to the evolving entertainment landscape while ensuring that cinema remains an attractive option for all segments of the population.

As the entertainment industry continues to evolve, Romiit Raaj’s insights shed light on the potential strategies that could revitalize the theatrical experience and rekindle the magic of the silver screen for audiences of all ages.

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