Amit B Wadhwani’s ‘Buffering Media’ attracts investments from Singer Sonu Nigam & Arvog Venture Capital India.
Buffering currently offers services by invitation to 56 key political figures across India, offering them digital, data, technology, and AI-based amplification services. The current Valuation of Buffering stands at 55M USD. It aspires to accumulate revenues to the tune of 800 crores by 2023, with the majority of that coming in from election campaigning. Buffering plans to raise INR 150 crores over the next 6 months to expand the network pan India before 2022 - the big election year. Investor Ketan Kothari, Director - Arvog Ventures India says, 'Political Psychology coupled with data and technology is an unexplored industry which has a huge revenue potential with an extremely profitable business plan. Buffering founders have built a commendable model which will redefine election campaigning in India. I loved the focus on profitability in spite of keeping scale in mind'.
Meanwhile, Darshani Khatri, one of the co-founders says, 'India will see numerous elections in days to come, technology play is still very minimal, we at buffering simplify understanding voting, constituencies, data and voting patterns from tier 1 to tier 6 cities and to villages covering the length & breadth of the nation’. Manoj Motiani - Co-founder & creative head shares– “There is a huge need for purposeful communication about politics. At Buffering our vision is to create highly engaging political campaigns combining creativity, data, and technology in a contemporary way. He further added that it’s very interesting to use creative tech solutions in this digital age to reinforce public knowledge and beliefs on a large scale, almost on an instant and continuous basis. ‘Politainment’ - use of entertainment, emotions, colloquial references in Politics will further redefine political communication to make leaders and parties more approachable, admired, and relatable.
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