After a hiatus for 5 years from the silver screen, Aishwarya Rai Bachchan returns with an unprecedented promotion in the Arab world for her role in Jazbaa, alongside the talented Irfaan Khan and director Sanjay Gupta. Jazbaa marks the first ever Hindi movie to have a simultaneous premiere dubbed in Arabic, this October in UAE, which will also be the World Premiere of the film. The Arabic dubbed version of the film will not only premiere in UAE market, but in Egypt, Oman, Qatar, Bahrain, Morocco and Kuwait, as well as parts of southern Iraq and Jordan.
The interest in Bollywood movies in the Arab world is on the rise post the launch of Zee Aflam in 2008. Zee Aflam was the first TV channel to introduce Hindi movies, packaged in Arabic for the Arab audience, leading the industry today in providing the latest and best Bollywood content.
“Releasing Jazbaa in Arabic is a privilege to us and being one of the biggest satellite channels in the Middle East keeps us constantly on the lookout for innovation. It’s certainly a first-of-its-kind release. The way the film is structured —a fast-paced, action thriller — makes it even better. The GCC market is very receptive to this kind of cinema. Dubai will play host to the World Premiere of Jazbaa.” said Mr. Manoj Mathew, Chief Content & Creative Officer at Zee Entertainment Middle East.
Adding to this, Zee Entertainment Middle East is working closely with the production team to ensure the highest quality promotion for Jazbaa in the region. There have been talks to produce a special recorded Arabic song & video featuring a top Arabic singer, as part of its promotion.
Jazbaa is slated for release in the UAE on October 8, 2015.