PARIS, Aug. 21, 2022 /PRNewswire/ — Prada announces the worldwide launch of Prada Paradoxe, the new women’s fragrance that celebrates the multi-dimensionality of a woman impossible to frame. The campaign features Emma Watson, who plays both the starring role in the film short and makes her directorial debut in realising the film.
To view the Multimedia News Release, please click:
The campaign celebrates the myriad unique elements of every woman that come together to create an authentic, ever-evolving whole: a woman that is never the same, yet always herself.
Starring award-winning actor and UN Women Goodwill Ambassador Emma Watson as the conductor of her own symphony of dimensions – the performer, the activist, the actor, the woman – in a dynamic, revelatory short capturing the empowered spirit of Prada Paradoxe.
“I think it was serendipitous that Prada came to me with this project. It was around the time when I had really made a decision in my heart and my head that I wanted to direct – and I found the concept of being a woman who is a paradox so compelling. I hope that the values behind Prada Paradoxe give women a little more space to celebrate themselves, to know that it’s ok to be complex and to explore the different facets of themselves that make them the fullest expression of who they are.” – Emma Watson, Actor, Director, Activist
“It is an honour to work with Emma Watson, not simply in the capacity of her acting talent, but in her directorial debut. Prada Paradoxe is inspired by the infinite and empowering facets that make every woman unique and Emma wholly embodies this. Her multiple dimensions and ability to speak to highly engaged generations make her the perfect embodiment of Prada Paradoxe.” – Yann Andrea, Prada Beauty International General Manager
The Prada Paradoxe film campaign launches worldwide across television, digital channels and outdoor media from August 22nd.
Talent and Film Director: Emma Watson
Music: “Lord It’s a Feeling” by London Grammar
CJ 4DPLEX and Cinemark Announce Launch of ScreenX Auditoriums in Select U.S. Theatres
New ScreenX Cinemark Auditoriums in Texas and California are Set to Open in November with Marvel Studios’ Black Panther: Wakanda Forever
LOS ANGELES, Sept. 20, 2022 /PRNewswire/ — CJ 4DPLEX, the world’s leading producer of premium film formats and cinema technologies, and Cinemark, one of the world’s largest and most influential movie theatre companies, announced today they have signed an agreement to bring the expanded immersive ScreenX technology to select Cinemark locations in the U.S. Together, they will convert auditoriums in six Cinemark theatres in Texas and California by the end of the year, with plans for a potential expansion.
ScreenX is the world’s first multi-projection cinema with an immersive 270-degree field of view. ScreenX expands specially selected sequences of a film onto the left and right-side walls of the auditorium, surrounding audiences with extended imagery that naturally fills their peripheral vision and immerses them into the narrative of the film. ScreenX works closely with filmmakers and studios to ensure the highest quality presentation of the film in select key scenes with exclusive story-enhancing imagery produced by CJ 4DPLEX’s VFX studio in Korea.
The deal comes at an exciting time for the immersive format, as it is rapidly growing its footprint in the U.S. and abroad. Recent ScreenX films include Marvel Studios’ Doctor Strange In the Multiverse of Madness and Thor: Love and Thunder, Warner Bros.’ Elvis, Sony’s Bullet Train and Paramount’s summer blockbuster Top Gun: Maverick.
“Cinemark is a world-class exhibitor with high performing locations all across the U.S. and Latin America,” said Don Savant, CEO, CJ 4DPLEX Americas. “We are thrilled to partner with the Cinemark team to bring their moviegoers our Super Premium ScreenX experience, which is uniquely differentiated from what they can stream at home or on a mobile device. “
“Adding ScreenX auditoriums to select theatres builds on Cinemark’s commitment to offering our moviegoers a truly immersive, cinematic experience that cannot be replicated at home,” said Damian Wardle, Cinemark EVP of Theatre & Technology Operations. “We look forward to expanding our big screens and offering our guests a unique way to see Hollywood’s newest content.”
“It’s an exciting time for the company as we continue to supply blockbuster tentpole films and work with filmmakers who are recognizing the format’s unique ability to tell their story using ScreenX as their canvas,” said Jong Ryul Kim, CEO of CJ 4DPLEX.
ScreenX theatres have grown dramatically since being introduced in 2012. In total, ScreenX is available worldwide in over 380 locations, across 38 countries.
CJ 4DPLEX is a leading, next-generation cinema technology company, headquartered in Seoul with international offices in Los Angeles and Beijing. The company has created innovative film technologies for theaters worldwide that include ‘ScreenX’, ‘4DX’, and ‘4DX Screen’ for consumers to experience films in ways that were never before possible.
CJ 4DPLEX is a part of the CJ Group conglomerate that also includes entertainment powerhouses CJ CGV, the fifth largest theater chain in the world, and CJ ENM (CJ Entertainment & Media), who produced the Academy Award®, Golden Globe® and SAG Awards winning film, “Parasite”. CJ 4DPLEX was named Most Innovative Company of 2017 and 2019 in Live Events by Fast Company, and the technology has been recognized with Silver at the Edison Awards in the Media and Visual Communications-Entertainment category in 2015 and 2018.
ScreenX is the world’s first multi-projection cinema with an immersive 270 degree field of view. By expanding the image beyond the frame and onto the walls of the theatre, ScreenX draws you into the story on the main screen and immerses you in a virtual reality like setting with cinema quality resolution. To date, there are over 381 ScreenX auditoriums around the world in 38 countries.
4DX provides moviegoers with a multi-sensory cinema-going experience, allowing audiences to connect with movies through motion, vibration, water, wind, snow, lightning, scents, and other special effects that enhance the visuals on-screen. Each 4DX auditorium incorporates motion-based seating synchronized with more than 21 different effects and optimized by a team of skilled editors. To date, there are over 784 4DX auditoriums around the world, spanning over 69 countries.
4DXScreen is a powerful combination of our super premium immersive theatre technologies of ScreenX and 4DX in one auditorium, creating a never-before-seen experience for cinemagoers. To date, there are 42 4DXScreens installed around the globe.
Headquartered in Plano, TX, Cinemark (NYSE: CNK) is one of the largest and most influential movie theatre companies in the world. Cinemark’s circuit, comprised of various brands that also include Century, Tinseltown and Rave, operates 521 theatres in 42 states domestically and 15 countries throughout South and Central America. Cinemark consistently provides an extraordinary guest experience from the initial ticket purchase to the closing credits, including Movie Club, the industry-leading exhibitor-launched subscription program and the first to reach the one-million-member milestone; the highest Luxury Lounger recliner seat penetration among the major players; XD – the No. 1 exhibitor-brand premium large format; and expansive food and beverage options to further enhance the moviegoing experience. For more information go to https://investors.cinemark.com/
PM meets major film studios to discuss development of Mongolian film industry
ULAANBAATAR, Mongolia, Sept. 15, 2022 /PRNewswire/ — Mongolia’s Prime Minister, L. Oyun-Erdene, has met today with major Hollywood studios and film companies to discuss how they can work together to further develop and promote the Mongolian film industry internationally.
Attendees at the meeting included senior representatives from HBO, Netflix, Paramount Pictures and Warner Brothers, who are all in Ulaanbaatar at the invitation of Mongolia’s Culture Minister, Nomin Chinbat.
Opening the meeting, the Prime Minister outlined the Government’s efforts to develop Mongolia’s creative industries as part of strengthening and diversifying the country’s economy. Developing the creative industries is a key part of Mongolia’s New Recovery Policy and provides opportunities to create a new, independent source of growth away from mining.
The Prime Minister stressed the Government’s commitment to create a favourable filming environment in Mongolia to take its film industry to the next level. Mongolia’s Law on the Support of Cinematography was approved in 2021 and started to be implemented in early 2022.
The law introduced competitive incentives, including a reimbursement program for film production costs, to help major global productions and studios create jobs and build capacity, attracting more investment into Mongolia, increasing tourism and creating greater awareness of the country’s unique heritage.
The visit by the leading film executives coincides with “FAM TOUR-2022”, an initiative jointly organised by Mongolia’s Ministry of Culture and the Mongolian National Film Council to promote the incentives available for filming in Mongolia, as well as the activities of the Council and Mongolia’s beautiful natural environment. It is running from 14-19 September.
During the rest of their visit to Mongolia, which lasts until 19 September, the film executives will meet with Mongolian filmmakers, directors, producers and artists, including Nomadia Pictures and the world-class recording studio B Production. They will also visit the Mongol Nomadic Tourist Camp and see an equestrian stunt show at Terelj National Park.
Speaking following the meeting, Mongolian Prime Minister L. Oyun-Erdene said:
“Mongolia’s creative industries have the potential to become a major pillar of our economy, and strengthening our partnership with these leading film companies is key to making progress in this area as part of our New Recovery Policy.
“I look forward to our work together in future and to seeing an increasing number of studios choosing to work in Mongolia in the years ahead, helping to put our film industry firmly on the map.”
PARAMOUNT+ ARRIVES IN ITALY WITH UNBEATABLE OFFERING, COMBINING STRONG SLATE OF ITALIAN SERIES AND MOVIES WITH EXCLUSIVE GLOBAL ORIGINALS
Roberto Benigni, Elodie, Greta Scarano, and Carlo Verdone among the Italian Stars Aligning on Paramount+, Alongside Global Stars Harrison Ford, Jessica Chastain, Helen Mirren, Sylvester Stallone and Miles Teller
Paramount Global’s Long-Standing Commitment to Italy Continues with Paramount+, as the Service Invests in Local Content and Talent with Line-Up of Originals
During an Exclusive Blue Carpet Event at Rome’s Iconic Cinecittà Studios, the Streamer Unveiled its Full Content Slate, including New Italian Originals
MILAN, Sept. 14, 2022 /PRNewswire/ — Paramount+, the global streaming service from Paramount (NASDAQ: PARA, PARAA), launches tomorrow, September 15th, in Italy with more than 8,000 hours of entertainment.
Paramount Global rolled out the Blue Carpet and hosted a dazzling star-studded event today, September 14th, at the iconic Cinecittà Studios in Rome to celebrate the Italian launch of Paramount+. Following the event, the service revealed its content slate that features the biggest stars and most compelling stories. Roberto Benigni, Elodie, Greta Scarano and Carlo Verdone are among the Italian stars aligning on Paramount+, alongside global talent including Harrison Ford, Jessica Chastain, Helen Mirren, Sylvester Stallone, Miles Teller and more.
The streaming service provides a broad slate for the whole family, spanning new and exclusive Paramount+ originals, hit shows and popular movies across every genre from Paramount’s world-renowned brands and production studios, including Comedy Central, MTV, Nickelodeon, Paramount Pictures, SHOWTIME® and the Smithsonian Channel™, offering the best from international exclusive titles and local content.
Global series that will become available on Paramount+ in Italy include THE OFFER, based on Oscar®-winning producer Albert S. Ruddy’s extraordinary, never-before-seen experiences of making “The Godfather”, THE MAN WHO FELL TO EARTH, which follows a new alien character who arrives on Earth at a turning point in human evolution, and TULSA KING, with Sylvester Stallone playing the role of Dwight “The General” Manfredi just after he is released from a 25-year prison sentence and unceremoniously exiled by his boss to set up shop in Tulsa, Oklahoma.
Additionally, Paramount+ will be the home of a selection of new blockbuster films following their theatrical and home entertainment releases, including “Top Gun: Maverick,” which will arrive on the service in Italy in 2022.
The service is investing in local content and talent, with an unrivalled line-up of Italian originals, such as the newly announced FRANCESCO IL CANTICO, an immersive reading of one of the most iconic texts dedicated to love, hosted by Oscar®-winning Italian star Roberto Benigni; a new season of VITA DA CARLO, which sees beloved Italian comedian and actor Carlo Verdone as director and lead of this highly anticipated series around his life; TI MANGIO IL CUORE, the film based on Carlo Bonini and Giuliano Foschini’s novel-investigation of the mafia in Foggia, and starring Elodie in her first acting role; in addition to CIRCEO, MISS FALLACI, QUATTORDICI GIORNI, CORPO LIBERO, EX ON THE BEACH and ARE YOU THE ONE? Animated series such as the newest instalments of “Beavis and Butt-Head” and “South Park” will also get an Italian touch with local voice talent. The scripted slates will also include all previously announced scripted originals, including BOSÉ, a six-episode series that tells the story of the incredible life of Miguel Bosé, an international superstar that began his career in the late 1970s.
“Tonight, we are celebrating the debut of Paramount+, which seamlessly combines Hollywood with Italian storytelling and creativity. Italy has been a home to Paramount for many years and now we’re bringing the best Italian – and global – films and series together in one place, on Paramount+,” said Tom Ryan, President and Chief Executive Officer, Streaming, Paramount, during the Blue Carpet event’s presentation.
“We’re the only streaming service where you’ll see Sylvester Stallone, ‘SpongeBob’, ‘Star Trek’, ‘South Park’ and incredible Italian stars like Elodie and Verdone… all in one place,” said Marco Nobili, Executive Vice President and International General Manager of Paramount+, during the event’s presentation. “With over 100 years of storytelling experience from our renowned Hollywood studio to our international production hubs – Paramount knows how to make great entertainment for everyone.”
ROBUST CONTENT PIPELINE
Unrivalled Slate of Italian Content
As part of the streamer’s plan to greenlight 150 international originals by 2025, Paramount+ is bringing Hollywood to Italy, as Italian audiences will find a Mountain of Entertainment including locally created content:
FRANCESCO IL CANTICO, hosted by Oscar®-winning Italian star Roberto Benigni; and a new season of VITA DA CARLO, the first production with Carlo Verdone for Paramount+, playing a double role of director and main lead on the series following his own life, showing the frugal private life of a man who never denies himself to his audience, between selfies on the streets and autographs at rest stops.
CIRCEO, the series produced by Cattleya in collaboration with VIS, Paramount’s international studio division, Paramount+ and RAI Fiction which recounts the events surrounding the infamous case of 1975 that changed Italian society forever.
QUATTORDICI GIORNI, a Paramount+ original Italian production, written and directed by Ivan Cotroneo and landing on the platform later this month, follows the story of a couple forced into two weeks of seclusion.
CORPO LIBERO, a series by Indigo Film and Network Movie, in co-production with ZDFneo, in collaboration with Rai Fiction and Paramount+, in association with All3Media International Limited, will be available in late October. Based on the novel by Ilaria Bernardini and written with Chiara Barzini, Ludovica Rampoldi and Giordana Mari, it is a gripping teen-drama thriller set in the world of gymnastics.
TI MANGIO IL CUORE, based on Carlo Bonini and Giuliano Foschini’s novel-investigation of the mafia in Foggia, Italy, this film stars Elodie in her first acting role as Marilena, the wife of one of the local bosses who is in love with the heir to the enemy family. Warmly acclaimed at the 79th Venice International Film Festival, the film will be available in cinemas September 2022, and to stream exclusively on Paramount+ by January 2023.
MISS FALLACI, to premiere in 2023, the Paramount+ Original series details the true story of one of the most controversial Italian and international journalism icons ever, Oriana Fallaci.
BOSÉ, the TV series will portray the incredible life of an artist with a unique and highly recognizable personality: Miguel Bosé. The six-episode series will transport viewers to different parts of the singer-songwriter’s career that began in the late 1970s, revealing the stories behind the inspiration, composition and recording of some of his most iconic works, and how this success affected his personal life. The series will reveal unknown secrets, give us an inside look at his circle of friends and demonstrate the extraordinary relationship between Miguel and his parents.
The unscripted local slate includes a new season of MTV’s EX ON THE BEACH, with Cecilia Rodriguez and Ignazio Moser as hosts, and the first-ever Italian version of ARE YOU THE ONE?, MTV’s iconic dating show.
Adult Animation with an Italian Touch
The service will reintroduce Beavis and Butt-Head, one of the most iconic animated duos of the 1990s, in BEAVIS AND BUTT-HEAD DO THE UNIVERSE, a tale that technically spans two centuries and promises to sit atop all future lists of the dumbest science fiction movies ever made. The saga begins when Beavis and Butt-Head wind up at space camp through “creative sentencing” from a juvenile court judge in 1998. After ruining a mission, they are left for dead in space and end up going through a black hole and re-emerging back on Earth in 2022, only to discover a very different world.
The film will feature the voices of Italian stand-up comedians and comedy writers Edoardo Ferrario and Luca Ravenna.
SOUTH PARK THE STREAMING WARS follows Cartman, who locks horns with his mom in a battle of wills, as an epic conflict unfolds and threatens South Park’s very existence, while in SOUTH PARK THE STREAMING WARS – PART 2 a drought has brought the town of South Park to the brink of disaster.
The films will feature Riccardo Zanotti and Elio Biffi, members of the musical group Pinguini Tattici Nucleari, voicing several characters: Riccardo will play a weather reporter in the first episode and actress Gwyneth Paltrow in the second, while Elio, who voices a guide in the first installment, will lend his voice to comedian Larry David in the second film.
Paramount+ original titles include TULSA KING, starring Sylvester Stallone as a New York mafia capo just after he is released from prison after 25 years and unceremoniously exiled by his boss to set up shop in Tulsa, Oklahoma; THE OFFER, a limited series based on Oscar®-winning producer Albert S. Ruddy’s extraordinary, never-before-seen experiences of making “The Godfather;” with Miles Teller, Matthew Goode and Juno Temple; 1883, Taylor Sheridan’s highly anticipated “Yellowstone” prequel that follows the Dutton family as they embark on a journey west through the Great Plains toward the last bastion of untamed America; 1923, also from Sheridan, features Helen Mirren and Harrison Ford in the next instalment of the “Yellowstone” origin story that introduces a new generation of the Dutton family and explores the early twentieth century; and HALO, a series based on the iconic Xbox franchise that dramatizes an epic 26th-century conflict between humanity and an alien threat known as the Covenant.
Additionally, Paramount+ is the destination for “Star Trek” fans in Italy. The service features STAR TREK: DISCOVERY, which follows the voyages of Starfleet on their missions to discover new worlds and new life forms, and one Starfleet officer who must learn that to truly understand all things alien, you must first understand yourself; and STAR TREK: STRANGE NEW WORLDS, which is based on the years Captain Christopher Pike manned the helm of the U.S.S. Enterprise. The series will feature fan-favorites from season two of STAR TREK: DISCOVERY, Anson Mount as Captain Christopher Pike, Rebecca Romijn as Number One and Ethan Peck as Science Officer Spock. The series will follow Captain Pike, Science Officer Spock and Number One in the years before Captain Kirk boarded the U.S.S. Enterprise, as they explore new worlds around the galaxy.
Exclusive highlights from SHOWTIME® include AMERICAN GIGOLO, a present-day reimagining of the iconic 1980 film; SUPER PUMPED: THE BATTLE FOR UBER, telling the story of one of Silicon Valley’s most successful and destructive unicorns, Uber; and THE MAN WHO FELL TO EARTH, based on the novel and iconic film of the same name, following an alien who arrives on Earth at a turning point in human evolution.
These join premium international scripted Paramount+ originals produced by VIS in association with independent production companies in various international markets. Previously announced scripted originals from around the world that will become available include SEXY BEAST and A GENTLEMAN IN MOSCOW, from the UK; BOSÉ from Latin America and Spain; SINALOA’S FIRST LADY and ONE MUST DIE from Mexico; MASK: MARIE ANTOINETTE SERIAL KILLER from France; and A THIN LINE, THE SHEIKH (DER SCHEICH) and SIMON BECKETT’S CHEMISTRY OF DEATH from Germany.
Paramount+ Kids & Family
There is also a wide variety of kids and family content. The revival of the ICARLY series is available with actress Miranda Cosgrove reprising her role as Carly Shay as she and her friends navigate work, love and family in their 20s; as well as BIG NATE, a new animated series about a sixth-grade kid who has a never-ending need to prove his awesomeness to the world; the reboot of the RUGRATS and THE FAIRLY ODDPARENTS: ANCORA PIÙ FANTA, a new mixed media series of live action and animation, based on the historic Nickelodeon animated series.
Paramount+ offers the CG-animated series STAR TREK: PRODIGY, developed by Emmy® Award winners Kevin and Dan Hageman (“Trollhunters” and “Ninjago”), this is the first “Star Trek” series aimed at younger audiences and follows a motley crew of young aliens who must figure out how to work together while navigating a greater galaxy in search of a better future. These six young outcasts know nothing about the ship they have commandeered – a first in the history of the “Star Trek” franchise – but over the course of their adventures together, they will each be introduced to Starfleet and the ideals it represents.
Paramount+ also offers a library of the most loved kids and family franchises like “SpongeBob SquarePants,” “PAW Patrol” and many more.
In addition to new releases such as “Top Gun: Maverick” and “Scream 5,” Paramount+ offers iconic classics on the platform, such as “Grease,” “The Godfather,” the “Star Trek” franchise, “Transformers” and much more.
In Italy, Paramount+ is available online at https://paramountplus.it/, on mobile devices and a wide range of connected TV devices via distribution through Apple, Amazon, Google, Samsung and more. Users can sign up at the price of € 7.99 after a 7-day trial period, or for an annual subscription for € 79.90. For the first ten days (September 15 – 25), users can benefit from a special promo on paramountplus.it to access the service for € 4.99, with a 7-day trial period.
Paramount+ will also launch on Sky platforms in Italy as part of a new multi-year distribution agreement. Through this agreement, on September 23, Sky subscribers with Sky Cinema will have access to Paramount+ content at no additional cost, and the Paramount+ standalone app will also launch on Sky Q and Sky Glass.
Paramount+ is a global digital subscription video streaming service from Paramount that features a mountain of premium entertainment for audiences of all ages. Internationally, the streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including SHOWTIME®, BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel™, in addition to a robust offering of premier local content. The service is currently live in the U.S., Canada, Latin America, the Caribbean, Australia, Italy and South Korea.
For more information about Paramount+, please visit www.paramountplus.com
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