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Peanuts Worldwide Launches Global "Take Care With Peanuts" Initiative As Charles Schulz's Beloved Comic Strip Celebrates its 70th Anniversary

Tools of the Happiness Trade, Peanuts-Style: At The Children’s Hospital at Westmead in Sydney, Australia, patient Bella Conciatore celebrates the new Snoopy and Woodstock mural she helped paint, which will hang in the hospital as a gift from Peanuts Worldwide and the nonprofit Foundation for Hospital Art. The mural is one of 70 being donated to hospitals worldwide as part of the global “Take Care With Peanuts” initiative, launched October 2 in conjunction with the 70th Anniversary of Peanuts.
Press Release

DRAWING ON THEMES OF CARING FOUND THROUGHOUT THE PEANUTS STRIPS, INITIATIVE KICKS OFF WITH INTERNATIONAL HOSPITAL ART PROJECT, AS STAFF AND PATIENTS HELP CREATE SNOOPY & WOODSTOCK MURALS IN 70 HOSPITALS WORLDWIDE

Multi-Part Enterprise Encourages Everyone to

“Take Care of Yourself,” “Take Care of Each Other,” and “Take Care of The Earth”

New Apple Original “The Snoopy Show” on Apple TV+ to Feature TAKE CARE Themes

NEW YORK, Oct. 2, 2020 /PRNewswire/ — Drawing inspiration directly from Charles Schulz’s beloved comic strips, Peanuts Worldwide announces a new multi-year initiative, TAKE CARE WITH PEANUTS, a campaign of caring that reminds all of us to be good global citizens. The initiative launches on October 2, 2020, as Peanuts celebrates its 70th Anniversary.

Tools of the Happiness Trade, Peanuts-Style: At The Children’s Hospital at Westmead in Sydney, Australia, patient Bella Conciatore celebrates the new Snoopy and Woodstock mural she helped paint, which will hang in the hospital as a gift from Peanuts Worldwide and the nonprofit Foundation for Hospital Art. The mural is one of 70 being donated to hospitals worldwide as part of the global “Take Care With Peanuts” initiative, launched October 2 in conjunction with the 70th Anniversary of Peanuts.

TAKE CARE WITH PEANUTS features three vital messages—Take Care of Yourself (focused on physical and mental wellness), Take Care of Each Other (community and philanthropy), and Take Care of the Earth (nature and sustainability)—that inspire a major worldwide philanthropic endeavor, among other components.

“TAKE CARE WITH PEANUTS is an initiative after my own heart, as it celebrates all the themes that my husband featured regularly in his comic strip,” says Jeanne Schulz, widow of Peanuts creator Charles Schulz. “Sparky shared messages of taking care of each other and respecting nature for years—he was always a man ahead of his time!”

PHILANTHROPY: TAKING CARE WORLDWIDE

Philanthropic projects will be a key component of the initiative, starting with the TAKE CARE WITH PEANUTS Hospital Mural Program, a global collaboration between Peanuts Worldwide and the nonprofit Foundation for Hospital Art (FFHA). As part of FFHA’s mission to bring joyful art to hospitals around the world, Peanuts is donating 70 Snoopy-and-Woodstock murals to hospitals on six continents. Among the international participating cities are Beijing, Bogotá, Cape Town, Paris, Seoul, Sydney, and Toronto (to name a few), along with 12 U.S. cities.

The program debuted on October 1 at One Brooklyn Health at Brookdale Hospital in New York, and at CHOC Children’s Hospital in Orange, California. A combination of volunteers, hospital staff, and patients at both hospitals joined together to paint the 49″ x 56″ murals, which feature an easy-to-follow template creating a cheerful image of Snoopy and Woodstock enjoying a hearty laugh atop Snoopy’s red-roofed doghouse. Each hospital around the world will feature the same mural, creating a global bond of community and caring.

The Foundation for Hospital Art project is just the beginning of a multi-year philanthropic enterprise, with charity partners in each Peanuts Worldwide territory joining the TAKE CARE WITH PEANUTS initiative.

SOCIAL MESSAGING VIDEOS: ANIMATED STORIES OF CARING

Original 1-minute animated videos featuring the Peanuts characters will highlight TAKE CARE themes throughout the initiative. The videos kick off on October 13 with Charlie Brown’s sister Sally singing an original song, “Take Care.” Starting in February 2021, ten original videos will be released each year, all­­­ dubbed into 10 languages.

LESSON PLANS: TEACHING KIDS TO TAKE CARE

Starting November 2020 on peanuts.com, teachers and parents can download free standards-based lesson plans in 11 languages from the curriculum experts at Young Minds Inspired (YMI). Designed for students ages 4–11, the lesson plans will feature the Peanuts characters and TAKE CARE themes will helping kids sharpen their STEM, Language Arts, and Social Studies skills.

APPLE TV+: TAKING CARE WITH “THE SNOOPY SHOW”

A new Apple Original series, “The Snoopy Show,” will debut globally February 5, 2021 on Apple TV+. Starring Snoopy and his many personas, one-third of the episodes will feature TAKE CARE WITH PEANUTS themes. “The Snoopy Show” is produced by WildBrain.

The Peanuts characters and related intellectual property are 41% owned by WildBrain Ltd. (TSX: WILD), 39% owned by Sony Music Entertainment (Japan) Inc., and 20% owned by family of Charles M. Schulz.

On October 2, 1950, Charlie Brown first appeared in the comics pages of seven American newspapers. In the following days and years, he was joined by friends Lucy and Linus, his sister Sally, and, of course, everyone’s favorite beagle, Snoopy. Seven decades later, the Peanuts gang has left an indelible mark on global pop culture around the world.

 

Flying High with Woodstock: Young patient Za’Nii Roundtree shows off her awesome painting skills as she contributes to a new Snoopy and Woodstock mural at Gillette Children’s in St. Paul, Minnesota—hometown of Peanuts creator Charles Schulz. The mural is one of 70 being donated to hospitals worldwide by Peanuts Worldwide and the nonprofit Foundation for Hospital Art as part of the global “Take Care With Peanuts” initiative, launched October 2in conjunction with the 70th Anniversary of Peanuts

 

Brushing Up on Happiness with Snoopy: At Hospital Shriners Para Ninos in Mexico City, Guadalupe Lino and young patient Silvia paint the Snoopy and Woodstock mural donated to the hospital by Peanuts Worldwide and the nonprofit Foundation for Hospital Art. The mural is one of 70 donated to hospitals worldwide as part of the global “Take Care With Peanuts” initiative, launched October 2 in conjunction with the 70th Anniversary of Peanuts.

 

A new Apple Original series, "The Snoopy Show," will debut globally February 5, 2021 on Apple TV+ Starring Snoopy and his many personas, one-third of the episodes will feature TAKE CARE WITH PEANUTS themes. “The Snoopy Show” is produced by WildBrain.

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MEDIA CONTACT :  Alison Hill for Peanuts Worldwide, 714.287.2015, alison@currentpr.com

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