Anubhav Sinha Helmed Thappad Wins Cannes Lions Silver For 'Most Reported Trailer Campaign'
Filmmaker Anubhav Sinha directorial Thappad has made it to the Cannes Lions winners' list as it bagged the silver medal for 'The World's Most Reported Trailer' on day three of the event.
The filmmaker took to his social media profile and dropped a video post, he captioned it, “THAPPAD wins Cannes Lions SILVER for its ‘Most reported trailer campaign’. What a birthday gift Team. @triggerhappyentertainment #AmitChandrra ZINDABAD!!!” The movie featured Taapsee as the protagonist who refused to tolerate domestic violence in the name of love and relationships and Pavail played the role of her husband.
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The promotional campaign featured on YouTube and other official social media sites of the film included the scene from the movie wherein the male lead (played by Pavail Gulati) slaps his wife (Taapsee Pannu) during a party, in front of the guests.According to the official 2021 Cannes Lions International Festival of Creativity website, the trailer was reported over 400,000 times and was taken by YouTube within 26 hours.
Next, Anubhav Sinha is collaborating with Ayushmann Khurrana for Anek.