Mumbai, 24th October 2020: When it comes to showcasing creativity at its ultimate best for occasion wear, designer Jayanti Reddy can dazzle her buyers with her collections. Her line of ensembles called “Rouge” at Lakmé Fashion Week 2020 Digital First Season Fluid Edition was an ode to the different shades of red, which is considered the celebratory offering for all festive Indian seasons.
The “Rouge” collection was all about vibrant seductive adventurous and bold clothes that will win the wearer showers of accolades wherever she goes.
Jayanti’s kaleidoscopic fashion directions started with the fabric base. Here it was the luxuriously elegant silks, the sheer beauty of traditional Chanderi and the slinky glamour of satin that enchanted her imagination. The silhouettes that fitted perfectly into the festive and bridal mood, moved from sumptuous lehenga, choli, and dupatta trios, then added regal fluid capes and completed the fashionable menu with innovatively draped skirts.
From tantalizing tiny cape blouses to regal long-sleeved cholis matched with asymmetric robes, Jayanti’s homage to red moved to long-sleeved gowns with scalloped bib necklines, puff-sleeved jackets and innovatively woven matted cholis. The elegant anarkalis and dupattas were edged with ornate silver borders, while the angarkha style kurtas had embroidered bodice as the focal point. A flame-red satin sari was edged with the most amazing glittering border, but the accompanying choli was a glitzy one-button addition.
Embellishments were always the focal point of the garments, as they appeared in discreet but glittering forms though at times they were lavishly sprinkled on the garments.
Jayanti Reddy’s “Rouge” collection looked at the festive season with the popular Indian hue at the center of her creative journey.