- The brand to enter the Western, Northern and Eastern regions of the country
- Boost TVC with Indian Cricketer Virat Kohli: https://www.youtube.com/watch?v=n-YiJq4Xj_c
GURUGRAM AND MUMBAI, India, Sept. 15, 2020 /PRNewswire/ — Hindustan Unilever Limited (HUL), today announced the expansion of Boost, one of India’s leading nourishing beverage in chocolate flavour, into the Western, Northern and Eastern regions of the country. An iconic brand, Boost is widely enjoyed by kids given its ‘Great Taste’ of chocolate, benefit of 3X stamina and energy – by the virtue of a formulation consisting of 17 essential nutrients, and legacy of association with leading Indian sports personalities.
Stemming from the success of the nourishing beverage in the South over decades, the market expansion reaffirms and further supports the brand’s purpose of unleashing the winner in kids across India. The brand narrative, ‘Play A Bigger Game’, which goes beyond the motivation to tackle everyday challenges and aims to enable kids to take on the bigger and tougher opponents in the real world, will drive the geographic growth story.
Krishnan Sundaram, Vice President, Integration and Business Head – HUL said, “Boost has a long-standing legacy in the southern market, and we are excited to be taking this journey forward across all regions of the Indian households. There is a tremendous market opportunity in the milk-rich regions for Boost to establish and eventually lead the category. We are looking forward to embarking on a successful journey for Boost pan India.”
As a part of the comprehensive communication outreach, the much-loved TVC with Indian Cricketer Virat Kohli preparing a young kid to #PlayABiggerGame in his own unique style will be on air across regional and national media in Hindi and Marathi. The brand will also continue to convey its purpose of unleashing the winner in kids, through its platform, Boostcamp.com, a website democratizing cricket learning, where aspiring kids can learn skill on various aspects of the game directly from the champions.
Boost will be available in stores and leading e-commerce platforms pan India.
About Hindustan Unilever Limited
Hindustan Unilever Limited (HUL) is India’s largest Fast-Moving Consumer Goods company with its products touching the lives of nine out of ten households in the country. HUL works to create a better future every day.
Media enquiries: Mediacentre.firstname.lastname@example.org
This story has been sourced from a third party syndicated feed, agencies. Bollywood Galiyara accepts no responsibility or liability for its dependability, trustworthiness, reliability, and data of the text. DigitalGaliyara (OPC) Private Limited management reserves the sole right to alter, delete, or remove (without notice). If you have any concerns with the Content, then please write to us at the email@example.com
- For the latest Bollywood News and Celebrity Gossips, Follow us on Social Media or follow us on Google News.
- Catch up on all the latest Bollywood and Celebrity gossip here. Also, follow us on Facebook, Instagram, and Twitter.
- For Videos Content and Stories subscribe to our YouTube Channel.
- Bollywood Galiyara is now on Telegram. Click here to join our channel (@bollywoodgaliyara) and stay updated with the latest news