Mumbai, December 20, 2019: Since its inception, ZEE5, country’s most loved OTT platform has taken the video streaming industry by storm by launching 100+ originals across genres and in 12 languages. It has not only managed to entertain diverse sets of taste clusters across the country via compelling original story-telling but captured India’s imagination of how content should be served to them in the most seamless and hassle-free way.
HIGH FIVE ON ZEE5 is the most coveted award of the ‘Most Viewed Content’ on the platform which took place at ZEE5’s HQ in Mumbai.
HIGH FIVE ON ZEE5 honoured the most consumed content across various categories which was adjudged based on data pertaining to consumers viewership, engagement rate and completion rate. The categories under which awards were given are Hindi TV shows, Hindi Original Series, Regional Original Series, Movie & Music Video. It is the first time that an OTT Platform in India conducted an awards evening at this size and scale.
It was an interesting evening which witnessed the presence of some creative and talented artists like:
- Nushrat Bharucha who was seen in the recently launched blockbuster film Dream Girl
- Anant Joshi who won many accolades for his role in the recently launched show Virgin Bhasskar
- The talented actor Sarathkumar S M who delivered a power packed performance in Auto Shankar.
- The loved and revered[DR1] onscreen couple Krishna Kaul and Mughda Chapekar (Ranbir and Prachi) from Kumkum Bhagya.
Also, present at the event was Bhav Dhulia the young director of ZEE5’s most loved show Rangbaaz, Radhiva Lavu and Anish Yohan Kuruvilla, Producer and Director of the acclaimed Telugu series G.O.D, Panduranga Hari.R the director of ZEE5’s most loved regional show Auto Shankar and lastly Shivangi Bhayana singer of the track Dirty Girl.
The evening also witnessed an engaging fireside chat hosted by renowned journalist and Padma Shri Bhawana Somaaya who brought to life some interesting insights in her conversation with actors Nushrat Bharucha and Panduranga Hari .R.
Celebrating the first edition of HIGH FIVE ON ZEE5 and Congratulating all the winners, Aparna Acharekar, Programming Head, ZEE5 India said “2019 has been a fantastic year for ZEE5. We have released over 100+ Originals in 6 languages on the platform and received immense appreciation for our viewers. At ZEE5 we are constantly monitoring data to understand the viewership patters of our viewers and trying to map the genres the like, the series which they enjoy, the time they spend on the platform. We believe, data is the currency of the digital age and it is basis this data that today’s awards are being given. Completion rates, Engagement rate and total viewership are some of the metrics considered while choosing the winners for the HIGH FIVE ON ZEE5 award ceremony.” The event was also streamed live on ZEE5.