Music composer Yashraj Mukhate, who has become an overnight internet sensation with his catchy and quirky tunes, has said that he is expecting similar kind of positive feedback for his original compositions from the audience the way they hyped his meme songs on social media.
Yashraj Mukhate was interacting with News Helpline at the 13th edition of Mirchi Music Awards on Thursday in Mumbai.
Yashraj is an Indian engineer turned music producer, composer and social media personality born in Aurangabad. He is best known for his viral parody video ‘Raosde Mein Kaun Tha’ where he set rap beats to a scene featured in the television soap opera ‘Saath Nibhaana Saathiya’ in August 2020.
He has also created other music videos set to viral dialogues, and each of them has racked up millions of views on social media. His most recent composition using the viral ‘Pawri ho rahi hai’ video by Pakistani influencer Dananeer Mobeen helped amplify the ‘pawri’ craze in India and crossed 59 million views on social media.
During his earlier interviews, Yashraj has stated that he has been a huge admirer of music composers A.R. Rahman and Amit Trivedi. He even added that critically acclaimed filmmaker Anurag Kashyap met him and offered him work after he came across ‘Rasode Mein Kaun Tha’ song on social media.
Talking about his upcoming projects, Yashraj said, “I am concentrating on creating original compositions. I haven’t worked much on that aspect but now I am working on it. I am expecting the same amount of love and appreciation from the audience for my original compositions the way they have given immensely positive feedback to my meme songs.”
Sharing his feelings after receiving a special award at the award ceremony, Yashraj said, “I am here to receive an award and it always feels nice when you get an award for your work. I don’t belong to Mumbai. I stay in Aurangabad and if I am getting any kind recognition for my work by working over there, so obviously it feels special as an artist.”
Before August 2020, not many people were aware about existence of Yashraj on social media but within 8 months, since his ‘Rasode Mein Kaun Tha’ song went viral on internet, he has got whopping 2 million followers on Instagram and more than 4.5 million subscribers on YouTube, talking about his huge popularity on social media since last year, Yashraj said, “Last year was very lucky for me and I am glad that this year also people are appreciating my content. It is only because of my work I am getting all the attention. I am getting opportunities to meet people who I have idolized all my life and I am getting opportunities to collaborate with them as well, so it’s been a great journey for me and I am hoping that the best is yet to come.”
Many Bollywood celebrities, politicians, corporate firms, civil and security agencies have used Yashraj Mukhate’s most recent ‘Pawri ho rahi hai’ theme song to put across their own message to their target audience on social media.