– Alliance Tyres, a leading name in the global Off-Highway Tyres
business successfully established association with Kangana Ranaut and Jassi
Gill Starrer Panga, one of the most talked about movies of the year which is
scheduled for release on 24th January 2020. Blue Bang Media &
Entertainment, leading entertainment and brand alliance agency bags the deal by
developing a winning co-branded campaign, blending the movie attributes along
with the communication of the brand.
The deal comprises a massive co-branded TV & Digital
campaign on leading platforms like Voot, Zee5, Sony Liv, MX player, Youtube,
Facebook and Instagram. The brand communication goes in sync with the movie
attributes conveying one shouldn’t let their dreams die and that It’s about
coexisting and helping each other which will help in achieving goals and,
because then how else one will take Panga ?
The notable features of the brand inherently align itself
to the theme of the film and the main character of the film, a forgotten
kabaddi world champion portrayed by Kangana Ranaut assembles an inner desire to
give a new meaning to her existing role as a wife and mother and takes an ingenious
decision to come back to the sport despite the challenges of age stereotypes
and a new generation complexities which creates an upheaval in her life as she
is torn between family responsibility and love for the sport.
Alliance Tyres a leading name in the global Off-Highway Tyres business which has presence in over 120 countries across 6 continents. The brand is well known for its ability to provide customers, application-specific & purpose-built Tyres because their primary focus is on creating value by pushing its limits and overcoming challenges. The essence of the brand and the characters alongside the plot line comes alive in this co- branded campaign. In addition, a meet and greet between Alliance Tyres and star cast of the film will be organised as a part of the association.
Talking about the association, Mr. Harinder Singh,
President – APAC, Alliance Tyres stated, “At Alliance tyres we know
what it means to dream big and that is why today we are one of the leading farm
tyre brands in the country and the world. We identified with the same spirit in
this movie and the fact that it features a sport so intrinsic to our Indian
roots.” Alliance is a part of Yokohama, one of the world’s biggest tyre
companies.
Mr. Anuj Sharma, General Manager – Branding, Blue Bang Media & Entertainment, stated, “Brand Alliance tyres and Panga both revolves around power, strength and commitment which creates seamless synergy between the brand and the film, powerful star cast of the film was an added advantage especially considering the brand TG and focus markets. Also, it was a perfect opportunity for us to break the cliché where a macho personality has to talk about the brand being a rough and tough product, instead we focused on the communication and attributes of both the brand and the film. Lead actor Kangana Ranaut and Jassie Gill have added great value to the association. We at Blue Bang look forward for creating optimise entertainment driven brand solutions.
Co- Branded campaign:
Editorial Notes:
Movie Synopsis: –
Panga is inspired from the life of a national level
Kabbadi player from India. It follows her triumphs, struggle and overcoming of
stereotypes and reflecting upon the importance of love and family support in
order to become successful
Movie Cast: –
∙ Kangana Ranuat
∙ Jassi Gill
∙ Richa Chaddha
About Alliance Tyres: –
Alliance has a range of over 1000 specialized items, with
each product being carefully engineered keeping the latest technology in mind.
Alliance helps to maximize profits with its focus on pioneering innovation and
technology. It offers the widest range in sizes and patterns so that you have
the perfect, most efficient tire for your needs. Alliance is the market leader
in Row Crop and a pioneer in Flotation Tyres. Alliance also boasts of a very
comprehensive lineup of Tyres for tractors, sprayers and spreaders. It offers
the widest range in terms of prices, sizes and patterns, which are available
for various agricultural and industrial applications.
