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An Audience is smart enough to judge the title on the film’s context says, Emraan Hashmi

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Emraan Hashmi gearing up for the release of ‘Why Cheat India’ says instead of changing the title, they could have left it to the viewers. He believes the audience is smart enough to understand the context of the film.

Emraan Hashmi with co-star Shreya Dhanwanthary interacted with media at a promotional event for the film on Monday.

The film previously titled, ‘Cheat India’ was changed to ‘Why Cheat India’ a week before the film’s release due to an objection by the ‘Central Board of Film Certification’.

When asked about the change in title and CBFC’s reasoning, Emraan said, “Now that they have told us to, we have changed the name and abided by the rules. We didn’t even have much time.  The title had been approved when the promos came out now after watching the film they changed their mind.

It’s just that we are about to release the film, we are busy with working on the film and the promotions and now we had to change the title. They thought the title was negative and adding a ‘Why’ to it will bring in positivity. But I think we should leave this up to the audience, they are smart enough to understand the context of the film.” The film is set to be a drama inspired by real incidents in the Indian education system. The film tagline ‘Nakal Mein Hi Akal Hai’ suggests an entertaining take on the serious issue.

Emraan who is also a co-prouder of the film was asked if there were any financial issues triggered due to the sudden change, “Of course, there is a financial aspect to it.  We had to change the title overnight and we just had preponed our release to 18 Jan. There was a lot of pressure on the crew.”

Directed by Soumik Sen, the film is produced by Bhushan Kumar, Tanuj Garg, Atul Kasbekar and Emraan Hashmi

‘Cheat India’ is slated to release on 18th Jan 2019.    


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