Ajay Devgn, Kajol and Saif Ali Khan’s most recent film Tanhaji: The Unsung Hero is seeing a huge reaction in the cinema world. The film has crossed 90 crores in only five days and as yet going solid in theaters. In any case, there are different purposes behind a film to succeed, however one reason for Tanhaji’s prosperity is that it could accomplish enormous help from different brands that banded together effectively to advance the film.
The film had incorporated numerous brands with the film and promoting effort which is additionally one reason that have made the correct buzz. ACCUMASS brand by Oberoi IBC has assumed a significant job in advancing the film. Different brands by the organization like GK TMT, Preet Lite, Sumolex Pipes and Uratom Solar Products likewise joyfully banded together to advance the film on different channels.
Oberoi IBC, through its brands, for example, ACCUMASS, GK TMT, Preet Lite, Sumolex Pipes and Uratom Solar Products has spent around 7 crores on the advancement of the film Tanhaji: The Unsung Warrior; which has brought about the huge first day opening of 16.3 crores in the cinema world. It is seen that a ton of brands are turning out on the side of film advancements, this prompts Bollywood films excelling in the cinema world.
Rohan Kapoor, Head – Film Associations at Oberoi IBC says, “Media Film Promotions are over the top expensive and Bollywood films look for help from brands. In-film Brand Associations and Co-Branding advancements are a huge piece of the Marketing of a film.”
Oberoi IBC has solid mastery in working with business person sponsored Indian brands and the organization has made a particular vertical to deal with Indian customary brands. It has been sustaining brands like Flair Pens, Priyagold Biscuits, Zed Black Agarbatti, Ankur Namak, Goldiee Masale, and so on. Inferable from brands’ foresightedness, the organization has set the benchmark in achieving a high customer fulfillment level and figured out how to build up a believable name in the publicizing scene.