The makers of Varn Dhawan starrer SUI DHAAGA has reached out to 15 uniquely skilled artists/artist groups to create 15 logo representing different craft forms in India.
Yash Raj’s official Twitter account shared a flipbook video releasing all the uniquely designed logos. The tweet read, “हर कला में छुपी है सुई और धागे से बनी MADE IN INDIA कहानी #SuiDhaagaLogo | #SuiDhaagaMadeInIndia | @Varun_dvn | @AnushkaSharma | @SuiDhaagaFilm | @Sharatkatariya | #ManeeshSharma”
The 10 seconds long flipbook video shows all the logos in different art work from around the country and end with the release date of the film as 28th september.
The logo will be seen in hand needlework forms of Kashida and Sozni from Kashmir, colourful Phulkari from Punjab, the intricate thread work forms Rabari and Mochi Bharat from Gujarat, Phool Patti from Uttar Pradesh and Zardozi work from Lucknow
Along with Rajasthan’s prominent crafts like Aari, Banjara and Gota Patti, Tamil Nadu’s popular Toda style and Karnataka’s Kasuti design.From the east, the film’s logo has been made in Pipli style from Odisha and handloom work from Assam, Kantha stitch work from West Bengal.
The makers also released a detailed 4 minute video where the film actors Varun and Anushka spoke about the inspiration behind the logo idea and took us through the places and artists that worked on the logo.
SUI DHAAGA stars Varun Dhawan and Anushka Sharma as a tailor and embroidery craftwoman. The film is about finding love and respect through self-reliance. It is said that the plot is inspired by Mahatma Gandhi’s philosophy and takes a leaf out of the Make In India campaign.
Directed by Sharat Kataria and produced by Maneesh Sharma, “SUI DHAAGA” will release on September 28.