Shweta Bachchan to debut on screen with an ad for Kalyan Jewellers.
Apart from mother Jaya Bachchan, now Shweta will also accompany father Big B who has the brand ambassador of Kalyan Jewellers since 2012.
Talking about the new ad, Ramesh Kalyanaraman, Executive Director of Kalyan Jewellers said in a statement: “We believe that audience will love to see the film wherein, both, Amitabh Bachchan and Shweta play the role of a father and daughter, in the ad film for the first time.”
“As a brand, Kalyan has always celebrated the bonds of family and relationships and the new film epitomizes family values. Shweta’s design inputs will also augment Kalyan’s chic and trendy signature collections,” the statement said.
Directed by G.B. Vijay, the ad attempts to capture the value of trust and transparency of a relationship is for the jewelry brand.
This is not the first time the brand is featuring members of Bachchan family, as Jaya Bachchan and Aishwarya Rai Bachchan also featured in a TVC to represent the brand