Filmmaker and producer Ekta Kapoor said that as a businesswomen she is sure of the ‘Veere Di Wedding’ success.
Ekta Kapoor along side producers Reha Kapoor and star of the film, Kareena Kapoor Khan, Sonam Kapoor, Swara Bhaskar, and Shikha Talsania were present at the music launch of the film on Tuesday.
Ekta who is very particular about the scripts she chooses to work on was asked how did she feel about the film and its possible success, she said, “As a businesswoman, I am very sure about this film. I love the script I picked it up at the when I was at the lowest in my career. I trust the producers. We have 4 hot steller actresses in it and I have always believed that when I have a film which is not so successful on paper it has become super successful even before release.
I was told Dirty picture will be a flop. they said who can I have Vidya Balan playing an item number girl and that film got sold before and the same way the movie has almost covered its costs and we are looking at a clean run. So I am a happy producer.”
Since the release of the film’s trailer, the filmmakers began a hashtag campaign on social media saying Veere the Weddign is not a Chick Flick. ‘#IAmNotAChickFlick.
When asked the reason behind using the hashtag producer Rhea Kapoor said, “The #IAmNotAChickFlick came up because everywhere we went we were told, ‘it’s fun looks like a chick flick’ and all I could think about was why is ‘Charlie’s Angels’ a chick flick and ‘Rush hour’ an action comedy. Why is my entire gender in one genre? All films that have women init are in one genre and ‘Veere Di Wedding
’ is so much more than one thing. It’s more than a comedy and a drama. It’s life and fun, don’t think it can be out in a box. that’s what it is a revolt against labels, #IAmNotAChickFlick .”
When talking about what is special about the film lead by four female actors, Swara Bhaskar, “It has been 105 years to our industry and first time mainstream Bollywood is making such an Hindi film in which has the life story of four girls who are friends and nobody is falling in love with the same guy, and that is what is special about the film.”
‘Veere Di Wedding’, directed by Shashanka Ghosh revolves around four friends attending a wedding. The film stars Kareena Kapoor as one of the leads who is getting married, along with friends as Sonam Kapoor, Swara Bhaskar, and Shikha Talsania who have their own stories to tell.