Parineeti Chopra said, it is a matter of great responsibility to take up Behtar India initiative and affect social change.
Parineeti Chopra was announced as the brand ambassador of Behtar India Campaign by DHFL Pramerica Life Insurance Company Limited.
When asked Parineeti what motivated her to become brand ambassador of ‘Behtar India’, she said, “Today when I am in a position to connect with so many people worldwide, I feel I have to use it to my advantage and speak to people about things that genuinely matter. Things like cleanliness, environment, women empowerment and equality, education that mattered to me were given to me so easily. Therefore, I feel I have to inculcate those thoughts and that ease in today’s children and hopefully adults if I can influence them”
“It is important to spread the message of better health, hygiene and the importance of recycling within communities to make the world a better place to live in. It is a matter of great responsibility for me to take up this initiative and affect social change.”
The unique campaign catalyzing progressive change towards a sustainable India has embarked on its second year. The eight-month long campaign will focus on three main pillars- Health, hygiene, and Environment.
Stressing on using recycled products, Parineeti said, “You will see there is an organic or recyclable alternative to everything. It can be right from a spoon, a glass or a straw to the paper bag in which shopping that we do, everything can be natural but we are just so used to the ease of plastic etc that we don’t want to make an effort but I think you cannot wait for some other person. We have to it because we are the persons living on this planet.”
The initiative is a contest for schools and students a CSR and an employee engagement window for companies, social service for the individual an amplification tool for the municipal corporations and for the underprivileged children it is an opportunity to receive free health benefits.
Last year, the Behtar India campaign reached out to 1100000+ students across 200+ cities and was able to plant 150000 trees. Under the ‘Behtar Swasthya’ initiative, more than 59000, dengue protection kits were given out to underprivileged students.