Amrita Rao was spotted at a brand endorsement shooting. During her media interaction, the actress stated that Television and Bollywood are two different ball games.
“Television and Bollywood are hugely different. I really admire TV actors, they put in so much hard work, whereas Bollywood actors come with more luxury, thanks for their contractual clauses, which are more benefitting” said Amrita Rao on the sidelines of the shoot.
Amrita Rao made her Television debut last year with Meri Awaaz Hi Pehchaan Hai and believes the Indian Television is conservative in its approach.
“I made my debut last year with a fiction drama. Later I realized that experimenting with the concept on television will take time, as we are still very conservative in our approach when it comes to Television” said Amrita.
Amrita Rao has turned into a creative advisor, as well as brand face for a leading brand.
“I am not just the brand ambassador; I’ve joined as the creative advisor as well. When Mr. Kailash approached me, I took some time to understand material and collection, later I started getting ideas. My father runs an advertising agency, so the creativity in genes comes from there, so it is really innate to me” said Amirta.
Anushka Sharma, Sonam Kapoor, and many more leading ladies have come with their own Brand of clothing lines and Actress Amrita Rao is also planning on something, but in little time.
“I would come with up a line of clothing for myself when I am more confident about it. Right, I am just focusing on this brand; I am also working on promotional plan and strategy as the creative advisor” added Amrita.
Amrita Rao is noted for her roles in ‘Main Hoon Na’ and ‘Vivah’. She admits to being choosy about her roles and brand endorsement as they provide her niche.
“When you think about Amrita Rao, you have a very niche image, and I love that image, because then you cannot replace me with someone else, it has to be me. I have got some films like that, Jolly LLB and Satyagraha, my films have great repeat value”
“I’ve been quite choosy about the films I do, for that matter the brands that I’ve associated with, I am choosy and give it a lot of thought. There is always this fear factor that end result should have audience acceptance and lost lasting. When I associated with Brand or endorses a Brand, I give my 100 % commitment, then I don’t pay attention to the fact that how many days or hours I’ve given to them. Once I commit to the brand, it becomes me”