Nivea and I are a match made in heaven, Parineeti Chopra

Parineeti -Nivea
Parineeti -Nivea

, brand ambassador of the world leading lip care brand, ‘’, released a new ad campaign. During the making of the ad film, Chopra said it is a match made in heaven since and Parineeti both are in a bling phase of their lives.


Parineeti while talking about her long association with and their new product said, “I love it because right now I am in a bling phase which I think even is in too. Again its a match made in heaven, and me. These bling products really catch your attention. I think girls will really love it when you go to the store you will have to pick one up.”

Parineet Chopra
Parineet Chopra

The new campaign called #UnlockYourSparkle, urges young women to fearlessly flaunt what makes them unique.


Parineeti who signed in the first year of her career after ‘Ishaqzade’ says the brand is like family to her, “ is like my family it was one of the first brands I ever signed. So my association with is as long as my career. Since day one I have done the most amazing ads with .


While talking about the idea of Unlock Your Sparkle campaign Parineeti said, “We are shooting for 6 different ad films that target different kinds of women. They target basic 6 kinds of women may it be goofy or nerdy, bold or poised kind. So I really think, this is one of the smartest and new age campaigns.”


The campaign will introduce the limited-edition sparkle packaging for ’s Original Care Lip Balm. The product is being introduced in 6 vibrant colors – red, green, purple, silver, gold and pink.


Click here to watch the making of ‘ – Unlock your sparkle’  ad with