Ritesh Sidhwani – Content makes you laugh, cry, feel happiness, and the joy,

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Ritesh Sidhwani and Farhan Akhtar helmed Excel Entertainment latest release has hit a jackpot at the box-office and Ritesh hails content as the king.
“It is content, which is King! It is nothing beyond content. If content sticks, and you again relate to it, it makes you laugh, cry, feel happiness, and the joy, I think that kind of content always stays” said Ritesh Sidhwani talking about the success of content-driven Fukrey Returns.
Post Fukrey Returns, Excel Entertainment has an interesting line up of release coming out in 2018 and Producer Ritesh quips that none of them is in the comedy genre.
“I think every story, one needs to relate and identify with it, and I think it is the basis of what we all should do! Right now, we did a comedy genre movie, next movie 3 Storeys, which is completely different and small film releasing in Feb. After that Gold will release and Gully Boy, so I think all are different genres and none of them belong to comedy genre. So I think people should follow what they believe in and the kind of stories they want to tell” added Ritesh.
Ritesh Sidhwani also confirmed that Don is definitely on the horizon and contrary to popular belief actress Deepika Padukone is yet not on board.
“No, I am not aware of any such thing,” said Ritesh.
On further probing Ritesh said, “Now who is going to be better person than me, it is straight from horse’s mouth”
Fukrey Returns has crossed Rs. 30 crores in just three days of its arrival at the theatres.