When I am facing a challenge that time I am more focused and driven says Anushka Sharma


Actress Anushka Sharma launched her own clothing line ‘Nush’ on Tuesday in Mumbai. While interacting with media, Anushka stated that when she faces a challenge that time she is more focused and driven at her work.

When asked her what challenges she faced to start her own clothing line, she said, “Challenges, you face in everything you do, but for me, this is something that helps me focus. When I am facing a challenge, I feel more focused, more driven, more involved and (it is) something I enjoy doing.”

“I always wanted to do things which challenged me and something that consumes and inspires me. This inspired me enough that I can put my all energy into it. When I am driven, I am most focused and when I doing something which consumes me that time I am at my best. This was doing that for me so the process has been long but I am glad that it’s finally here and I hope all the hard work and emotional journey that I had through this brand is out there to people to give a feedback on”

When asked her what prompted her to start her own clothing line, Anushka said, “I remember having this conversation about 4-5 years ago about wanting to have my own clothing brand and the reason is that cloths are something that we live in. They are huge part of our life. It’s the way we express our mood so it’s not superficial. It can add that value to your life as well and its personal part of your life so I wanted to create a brand which can have that value in someone’s life so being a creative brand , it does that and that’s the idea behind starting my own clothing brand”

When asked her who is trendsetter in fashion when it comes to Bollywood, on lighter note Anushka said, “Only me.. today you think, I will name anyone apart from me. Jokes apart, I admire style of so many people. Sonam, Jacqueline, Deepika and Kangana has great sense of style. Everybody dresses really well. Among men, Akshay Kumar has great individual sense of style. Ranbeer Kapoor also dresses really well. Ranveer is bit on the other side but it’s really good also”

Talking about her clothing line ‘Nush’, Anushka said, “It is a really special day for me.. this is something I had been planning for the past one and a half years, and quite honestly as I stand here in front of everyone, I am excited but at the same time, I am extremely nervous. Because when you put yourself out there like that it can be a little daunting but I am really happy that I am doing it and I am really glad that I am doing it”

“Because I’ve always done something that I love, whether it was starting to make films with my production Clean Slate Films. And today, whether it is doing something that I love which is wearing good cloths, so I present my venture, something very special to me, it is a clothing line ‘Nush’.

‘Nush’ is brand of everyday clothing which has 160 kind of different designs. It ranges from Rupees. 699 to 3500/- It will be available on Shoppers Stop, Myntra and Jabong from 12th October.

On the film front, Anushka is gearing up for her own production “Pari”, Aanand L. Rai’s next starring Shah Rukh Khan and Katrina Kaif as well as YRF’s “Sui Dhaaga” opposite Varun Dhawan.