Actress Kalki Koechlin has tied up with Oriflame a cosmetic company for a digital film that focuses on bringing a “beautiful change”.
Oriflame India along with their creative digital agency, Brandmovers India has stirred up important conversations with their latest digital film titled #beautifulchange.
With their latest campaign, the brand is urging everyone to make a beautiful change – it could be a small step or a giant leap, every little thing counts.
“No matter big or small, it is upon us to make an effort of bringing that change towards a brighter future and motivate people around us to do the same. Because you never know that your small step might go a long way,” said the actress in a statement.
Kalki expressed her gratitude towards the company for coming up with the campaign, she added, “In this world, we all need a helping hand to grow and before expecting it from some else, we must initiate it at our end,”
The film not just engages the viewers, but also makes us sit up and think. Sharing his views on the film, Suvajyoti Ghosh, MD and Chief Creative Officer of Brandmovers India, said, “This was not just a great film for us to make but an important one too. The thought behind the film is pertinent and we hope that it initiates these important conversations on social media and otherwise.”
Kalki is currently busy promoting her upcoming films, ‘Jia Aur Jia’ with Richa Chadda, and ‘Ribbon’ with Sumeet Vyas.