The PVR Privilege program is India’s first fully digital cinema loyalty program and offers the following consumer privileges and benefits:
• Reward points on each purchase of tickets or food and beverages
• Personalized offers, and services at cinemas
• Bonus points during special occasions
• Easy to use, with a QR-code based virtual card in App, Website and at Cinemas
For information about PVR Privilege and to sign up, guests can inquire at their local PVR Cinema, at PVRcinemas.com or can download the PVR mobile app. It’s pertinent to share that PVR Privilege would be best experienced when used on the PVR mobile app.
“PVR privilege card is a strategic move to delight, create and retain loyal customers. We are targeting a brisk growth for the PVR Privilege program over the next 2 years. The growth of the PVR Privilege database will allow us to reach more moviegoers than ever before, with greater efficiency and precision.” said Kamal Gianchandani, Chief of Strategy, PVR Limited.
The PVR Privilege program promises to make the movie-going experience hugely rewarding by earning points and auto-generated vouchers, all from the first-time visitation to subsequent transactions. Points start accruing on tickets, food, and beverages, with quick redemption at both off-line and online channels. Exclusive privileges, combo upgrades, special days for customers, and personalized services will work across web, mobile app and in cinemas. The customer just needs to walk in with their virtual card on their phones.