DIWALI PVR CINEMAS LAUNCHED INDIA’S FIRST FULLY DIGITAL LOYALTY PROGRAM WITH THE STAR CAST OF SECRET SUPERSTAR

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The Privilege program is India’s first fully digital cinema loyalty program and offers the following consumer privileges and benefits:
• Reward points on each purchase of tickets or food and beverages

• Personalized offers, and services at cinemas
• Bonus points during special occasions
• Easy to use, with a QR-code based virtual card in App, Website and at Cinemas

For information about Privilege and to sign up, guests can inquire at their local Cinema, at cinemas.com or can download the mobile app. It’s pertinent to share that Privilege would be best experienced when used on the mobile app.

privilege card is a strategic move to delight, create and retain loyal customers. We are targeting a brisk growth for the Privilege program over the next 2 years. The growth of the Privilege database will allow us to reach more moviegoers than ever before, with greater efficiency and precision.” said Kamal Gianchandani, Chief of Strategy, Limited.

The Privilege program promises to make the movie-going experience hugely rewarding by earning points and auto-generated vouchers, all from the first-time visitation to subsequent transactions. Points start accruing on tickets, food, and beverages, with quick redemption at both off-line and online channels. Exclusive privileges, combo upgrades, special days for customers, and personalized services will work across web, mobile app and in cinemas. The customer just needs to walk in with their virtual card on their phones.