filmfare is an English-language, tabloid-sized magazine about Hindi-language cinema, popularly known as Bollywood. Established in 1952, the magazine is published by Worldwide Media, a subsidiary of The Times Group, India’s largest media services conglomerate. filmfare is one of the most popular entertainment magazine in India. Since 1954, it gives popular film awards the annual filmfare Awards and filmfare Awards South.
Launched in 1952 by The Times Group that published the newspaper The Times of India, filmfare came only a year after Screen was launched by The Indian Express. Taking off from the image of The Times of India, filmfare combined serious film journalism with glamour. It featured exposes of exploitation of junior artists, articles various aspects of filmmaking, and notable cinemas of the world, like Italian, Japanese and the German cinema. It also benefitted hugely from the extensive distribution network of the newspaper, and quickly gained popularity nationwide as an upmarket households.
In 1953, it further emboldened its place in the Indian film industry, when it established two motion picture awards. first the filmfare Awards for movies in Hindi, and the filmfare Awards South for movies in the Kannada, Malayalam, Tamil, and Telugu languages both started in the same year.The awards were based on Academy Awards, with a difference that the winners were decided by readers votes, thus known as “popular awards”. The annual filmfare Awards ceremony, held in Mumbai, is one of the oldest and most prominent film events in India.
filmfare Awards East for films from West Bengal, Odisha and Assam was started in 2014.
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