Spykar, the largest and most popular Indian jeanswear brand is amidst an incredibly exciting moment this year. The Brand is associated with the Rising Pune Supergiants, the newIPL team led by Mahendra Singh Dhoni for the seasons – 2016 and 2017.
The team of Rising Pune Supergiants unveiled the special Spykar RPS line in Delhi at ITC, Maurya recently. The joining of hands of cricket and fashion amidst fashion connoisseurs of the industry, the Brand patrons, designers – was truly a spectacular event!!
An adventurous denim moment begins this season with Spykar- RPS De-structured range.The entire range features casual rips, fraying, coloured wefts and rugged textures that have a flamboyant streak which is tasteful. The collection delivers an individualistic approach, a contemporary appeal with its signature finish – the ripped & repaired denims are bold & definite-to-impress style, this summer.
Ajinkya Rahane has been nominated for the Arjuna award, when asked about his reaction over the same he said “Spykar is extremely lucky for me. With this I really hope that the nomination that BCCI has recommended turns out to be in my favour. This has given me a new enthusiasm to work hard in future”
The energy, exuberance & the style the team exudes resonates well with the newly launched RPS- Spykar line.
Speaking about the launch Mr. Sanjay Vakharia, (COO- Spykar) says, “We are extremely excited to partner with the IPL team Rising Pune Supergiant for the launch. The collection promises to deliver the commitment of the brand and we are extremely glad to put on a show that creates a mark in the jeanswear industry this year too.
The RPS team is an unusual blend of power and poise. Not to forget, it is led by the man himself, M.S. Dhoni. Apart from being a youth icon, Dhoni is a style icon today. He commands respect from the youth like no other. Thus, this association with RPS will definitely prove to be a rewarding one and could be pivotal in bolstering the strong foothold that Spykar already has in the world of jeanswear.
The deal is a strategic win for both the parties in the arrangement. Spykar addresses the ever dynamic Indian youth market while RPS is a team of young, focused & revered players with great attitude, strength & passion for the sport.
Commenting on the partnership, Mr. Raghu Iyer, CEO of RISING PUNE SUPERGIANTS said, “ We are extremely glad to partner with Spykar. We have a strong team which has high potential, similar to brand attributes of Spykar – which is synonymous with the youth of this Country. The RPS Spykar collection is definitely a trend setter for the season.”
Established in 1992, Spykar has evolved from a leading fashion Jeans wear brand and a dominant player in the Indian denim industry to a Lifestyle Brand. Spykar is a brand that resonates with the youth and aspiration. Keeping pace with the fashion dynamism, the brand at every point epitomizes global fashion and is a beacon of effortless style.
The brand manifests itself as one of the strongest and most stylish jeans brand with over the last two decades of experience. Right from denims, shirts, t-shirts, non-denim bottoms, and tops to accessories like belt, socks, perfumes, deodorants and bags, Spykar continues to set trends while it promises 100% comfort and styling. The good news for Spykar lovers and for those interested in online shopping in India is that Spykar clothing and accessories are now available online on www.spykar.com . Besides online, Spykar retails from over 200 standalone stores and over 1200 retailers across 330 cities of India.
About RISING PUNE SUPERGIANTS:
‘RISING PUNE SUPERGIANTS’ is not just another team; the team is a manifestation of courage. It is a team that never loses hope and is committed to come up with its best even in the worst of situations. A team that stands tall in the face of gigantic challenges. A team that breathes to win. The team is led by the dynamic Captain Mahendra Singh Dhoni, and have the likes of Steve Smith, Ajinkya Rahane, Mitchell Marsh, Ravichandran Ashwin, Kevin Pietersen, Faf du Plessis and many other exciting players in their ranks. The team is owned by Mr. Sanjiv Goenka, Chairman, RP-Sanjiv Goenka Group. The RP-Sanjiv Goenka Group has interests across diverse business sectors – Power & Natural Resources, Carbon Black, IT & Education, Retail, Media & Entertainment and Infrastructure. With assets close to INR 31,000 Cr and employee strength of more than 50,000, the Group is well set to launch itself into the next league. The group has significant presence in sports through Atlético de Kolkata in the Indian Super League (ISL) and the Pune franchise RISING PUNE SUPERGIANTS in the Indian Premier League (IPL). Over the next five years the Group is expected to invest more than USD 3 billion across its various business projects.
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